How Whoop Works

Founded: 2008

Funded: Privately held.

Description:

Whoop has solved two major issues facing mobile content producers and consumers: an easy way to create and share mobile content; and an engaging way to access and interact with mobile content. Online, Whoop is the preferred destination where individuals and companies create and share rich media applications, mobile web sites and text communications. On phones, Whoop is a mobile tuner and transmitter, an agent that enables meaningful interactions between individuals, companies, customers, prospects and partners at precisely the right time. With Whoop, content is seamlessly presented in context for fully engaging experiences. Ideal for mobile marketing, entertainment, communications, commerce and social networking, Whoop can reach billions of mobile phones, on every network, with everything mobile.

Product:

The Whoop Engine enables individuals and companies to create, share and engage with mobile content in a completely seamless, integrated and intuitive end-to-end system. It comprises three major parts: the Whoop Creative Suite, the Whoop Management System and the Whoop Agent. The Whoop Creative Suite is a web-based publishing platform for the creation and sharing of mobile content and applications over every wireless network. The Whoop Management System directs the delivery of optimized content to various handsets and includes robust tracking, auditing and analytics. The Whoop Agent is delivered over the air with requested content and resides on the mobile device, acting as an interactive tuner and transmitter for engaging mobile experiences.

Services :

Professional and creative services related to mobile marketing, mobile entertainment, mobile commerce, mobile communications and mobile social networking.

Management:

Mark F. Morel, Chairman and CEO
Steve R. Brooke, Chief Information Officer
Andrew Dod, Senior Vice President – Marketing
Tony J. Braniff, Senior Vice President – Worldwide Sales
Demetrio Cuzzocrea - VP – Creative Services
Manuel Reyna - Managing Director of Latin America
Stephen King - Consultant - Co-founder

Offices

Global headquarters: Atlanta, GA
U.S. Sales: Los Angeles; CA, San Francisco, CA
Latin America: Buenos Aires, Argentina
EMEA: London, England

Media:

media@whoopmobile.com